Archive for July, 2013

5 keys to a successful game

The videogame industry is booming, with US sales in the neighborhood of 18 billion last year. Despite these figures, the risk to developers is high. A blockbuster game requires the investment of millions of dollars with no guarantee of recouping the cost. The following five tips are keys to a successful game.

Be part of an established franchise
Obviously this will not be possible for every property or for a new developer, but many gamers are intensely loyal Read the rest of this entry »

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